Eton of Sweden opened their first posh US store at the Plaza Hotel.
A few weeks ago, Eton of Sweden opened their first posh U.S. store at the Plaza Hotel. The opening Diamond Party celebration, also marking Eton’s 80th anniversary, featured the debut of the world’s most expensive shirt. The Eton Diamond Shirt, encased in a hand-carved black oak box, is a traditional dress shirt made from the finest Egyptian cotton and detailed with natural colored diamonds set in black enamel borders–valued at a cool $40,000. The shirt will be auctioned off by Harrods of London this spring, with all proceeds going to the Great Ormond Street Hospital. We can’t wait to meet the owner…we bet Louis the XIV is itching for the shirt from his grave.
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