Tuesday, September 1, 2009

eco chic fashion project bag

Target is really blowing up as from Labour Day till October, they will be featuring art on Times Square billboards. The giant graphics include Michael Anderson, Laurie Rosenwald, Charles Wilkin and Josh Goldstein. But not only that. When the art exhibit is over, the vinyl from the boards will create limited edition upcycled bags using Anna Sui's tote bags design. There will be about 1600 of these alone.

The bags are 90% recycled bulletin vinyl with black studs. Very rockeresque. They only cost $29.99 at target.com/billboardbag starting September 4th. The consumers can even pick which artist's work they want on their bag! The will be shipped out in January! I love the idea! <3

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