U*tique is the world's first interactive, automated luxury store for "life's little emergencies and indulgences." At Fred Segal in LA, U*tique allows consumers to choose luxury and personal care products through a vending machine through the swipe of a credit card. 50 products are available in this vending machine and they are specificall picked through global beatuy, trend-hunting and innovation.
This vending machine it touch screen and interactive. Such products include products by Lancome, Bliss, Lancaster and many many more! U*tique CEO Mara Segal explains: "I wanted to help simplify the shopping experience for customers. Our store is like an interactive gallery, each item is hand selected and celebrated. Consumers can experience that wonderful kid-in-candy-store feeling—their eye is delighted, their desires are met, the only difficult part is choosing which treat to buy.”<3
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