do you C what i C?

So I was walking by the Coach store the other day and noticed that Coach has changed their symbol C. Rather than a Serif C, it is Non Serif. Personally, I don't like it. I think they are trying to modernize their look but everyone knows Coach by that C. Why change it?! I mean LV has that famous pattern that has been around for years which is well known. Ahh.. What do you think?<3

Old...

New...