In Japan there is something called The Sample Lab. It opened in July 2007 and you have to be a member to be able to enter. Basically the place invites consumers to sample and test new products. Just to register there as a 300 Yen registration fee and 1000 Yen annual membership fee. The criteria is that you have to be over 15 years old and have to show a code stored in their cellphone in order to enter. There is even a powder room for women to sample beauty products. This place offers everything from BBQ sauce to pantyhose.
That's such a sick idea. I love it. <3
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